This paper investigates the effects of social media marketing on brand picture and model belief towards the purchase intention of Indonesian Male’s Skincare. The analyze proposes a model that reveals the impact of skincare marketing strategies by way of social media for male millennials generations. A quantitative method is utilised to collect the info to aid the design working with online surveys. The info ... [Clearly show full abstract] samples are collected from 203 male respondents utilizing non-probability sampling strategies with ease sampling strategy.
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Also, this examine chooses EEG instrument to discover the relationship among trust and purchase intention in chatbots condition. We gather 204 questionnaires and invite thirty respondents to participate the study. The effects indicated that believability, competence, anthropomorphism, social existence, and informativness have affect on purchaser’s believe in in chatbots, consequently, have impact on purchase intention. What's more, the conclusions exhibit which the dorsolateral prefrontal cortex as well as the exceptional temporal gyrus are significantly affiliated with building a have faith in relationship by inferring chatbots to influence subsequent behaviour.
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This information examines more info the influence of social media marketing on purchase intention along with the mediating impact of brand name have faith in and
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